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How to Get Brisbane Specific Website Traffic Using Local SEO

[fa icon="calendar'] 16-Feb-2017 07:41:00 / by David McMahon

local-seo-heros-brisbane.pngWhether you have a single store front or a nationally Brisbane based office, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.

Local SEO Tips Brisbane Business

Optimize your "About Us" or "Contact Us" page

Promote your business location to avoid any confusion in local searches. Include your business hours, store description, parking, and transportation information on the page. This will be information that Google can find readily and even show in the search engine results page.
 
And embed a Google Map onto the page see https://support.google.com/maps/answer/3544418?hl=en

Write location-specific content

Write location-specific content to soldify your standing for your business or service in your area. Confirm you include the location you're writing about in the blog post title and URL. This will help search engines understand the local emphasis of the page.
 
Write blog posts on topics relevant to your location: a list of the best cafes in Brisbane or the suburb location.  

google-local-seo.png

Create a Google+ Local Listing page for your business

Google+ listing formalizes your business' presence in a Google search. If you have one brick-and-mortar location, link to your homepage.   If you have multiple brick-and-mortar locations, link to the dedicated location page for each. 
 
  • Pick your business categories for your listing page (use this list of business categories to find the most relevant industries)
  • Include 4-5 categories related to your business, both broad and specific

Set up a page for your business on the top directories

Having a page on a directory will increase the number of links to your website. Directories are websites like Yelp, Yellow Pages, and your local chamber of commerce. 
 
 
 
Here are few suggestions for Brisbane businesses

Get 5+ local reviews on Google+

Listings with reviews are more trust-worthy for searchers. Once you get more than 5+ reviews, you'll start seeing the star rating system next to your listing. Get reviews from your customers.
 
 
Read in-depth instructions on Google reviews here: https://support.google.com/business/answer/3474122?hl=en

 

Do you have local SEO tip? Please share your suggestions below in the comments.

Topics: inbound marketing

David McMahon

Written by David McMahon

Brisbane HUG Leader My passion is innovation, technology and all things marketing. I enjoy life, meeting new people and having fun.

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