Inbound Marketing Brisbane Events

Brisbane HUG Blog

20 Social Media Resources For a Stunning Social Media Strategy

[fa icon="calendar'] 27-Feb-2017 12:06:37 / by David McMahon posted in inbound marketing

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Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. Your success depends on creating a simple and sensible strategy that fits your resources and goals.

Steps you can take to focus your energy:

  1. Define your target audience
  2. Start blogging
  3. Create educational content (Using Ebooks)
  4. Focus on a few key social channels
  5. Develop a monthly posting frequency
    1. Measure your resultsNet new fans and followers
    2. # of interactions
    3. Visits to your site from social / convert into leads
  6. Adjust your tactics

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How to Get Brisbane Specific Website Traffic Using Local SEO

[fa icon="calendar'] 16-Feb-2017 07:41:00 / by David McMahon posted in inbound marketing

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Whether you have a single store front or a nationally Brisbane based office, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.

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Understanding Google, SEO and Content Marketing - Meetup Report

[fa icon="calendar'] 12-Oct-2016 10:16:00 / by Peter Smith

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More than 60 people crowded the Pineapple Hotel in Kangaroo Point to listen to two remarkable speakers reveal the secrets of SEO in 2016.

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2016 Guide to SEO Handouts from Meetup

[fa icon="calendar'] 07-Oct-2016 12:10:38 / by David McMahon posted in inbound marketing

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Wow what a night?

With just over 50 people attend it was great night for learning about SEO and how content marketing has changed in 2016. I have included the speaker presentations for everyone below.

The guest speakers Presentations:

Presentation: Why Content Marketing Is The New SEO

Jason Dutton-Smith
www.wordconnect.com.au 

With 15 years of brand content marketing and strategy,  and as former Editor-in-Chief at Flight Centre, He has strong travel industry knowledge and understanding having worked for both airlines and travel agencies. Over the years he has managed the content team made up of 21 journalists and copywriters to drive traffic to the website, while also increasing brand awareness and SEO reach.

You can download Jason's presentation here 

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Brisbane HUG MeetUp - Introduction to Inbound Marketing

[fa icon="calendar'] 15-Aug-2016 10:36:57 / by Samia Salamanca posted in Events, Hubspot User Group Brisbane, Brisbane HUG MeetUp

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I was so excited to participate at my first Brisbane HUG Group quarterly MeetUp with the topic "Inbound Marketing", as somebody that just started its journey in this field I find really inspiring being able to meet more like minded people and specially those ones working in the industry and with a lot of expereince in the field. So much to learn from them!

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HOW CAN YOUR EMAIL SIGNATURE WORK FOR YOU

[fa icon="calendar'] 01-Aug-2016 11:13:03 / by Samia Salamanca posted in inbound marketing, Hubspot User Group Brisbane, email signature

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Last Friday I was with my friends at a local restaurant, one of our friends came back very excited about something that happened to John - a guy we all know – while he was telling us the story I couldn’t stop thinking about a conversation we had in the last Brisbane Hug MeetUp.

Have you ever wondered why we like gossip? Is it because we enjoy talking about other people or because we love to hear about what is happening in their lives? And how is this related to your email signature?

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Beginner’s Journey through Inbound Marketing

[fa icon="calendar'] 18-Jul-2016 14:51:10 / by Samia Salamanca posted in Brisbane Content Marketing, inbound marketing, Hubspot User Group Brisbane

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Inbound Marketing is fairly new in Australia, and definitely much more to me. As a second year marketing student and just starting my inbound internship it is overwhelming to see how quick the world of Marketing is changing, especially to realise that a lot of the theory we learn at school could be completely obsolete soon.

Content Marketign

One of the points we touched on the last Brisbane HUG MeetUp I attended was the importance of content that businesses offer to potential customers in order to help them through their buying process –the buyer's journey-. One of the members that attended the meetup was a Brisbane Lawyer who is passionate about traffic offences and criminal law, and understands the importance of blogging to attract new leads to his website.

 

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Introduction to Inbound Marketing & HubSpot - (27 July 2016)

[fa icon="calendar'] 04-Jul-2016 14:12:29 / by David McMahon

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Have you heard about inbound marketing, but are wondering what kind of results you can get?

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Inbound Marketing: Doing Work Fast and Improving Marketing Efficiencies

[fa icon="calendar'] 15-Jun-2016 15:30:00 / by David McMahon posted in Events

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Date:

Wed 29 June 2016 Start 12:1pm5 finish 4:00pm

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How to Create a Content Offer Campaign - (11 May 2016)

[fa icon="calendar'] 18-Apr-2016 11:28:35 / by David McMahon

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The meetup we are highlighting How to Create a Content Offer.

We know this is a great topic to dive into because there are many different types of content that can be created, and many different ways to share that content. As marketers from many different industries, you each have different ideas about what the best way to create and share content is.  Let’s get those ideas flowing!

This meetup help you how to:

  • Create great pieces of content that are desired by your customers.
  • Build out a conversion process.  
  • Generate more qualified visitors and leads.

Getting the best results from Inbound marketing is about the size of a your company’s brain, not your wallet. Content and information is the master currency of all things inbound.  

RSVP Now that you’re coming to our next Brisbane HUG so you do not miss out as places are limited.

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