As content marketing grows and grows, it's becoming super important to create and offer the things people actually want and need to consume. Ad blockers, ad blindness, over saturation of your favourite platforms... it's hard to get your ads in front of people in a meaningful way.
Content can help you stand apart and deliver helpful experiences to your ideal customers.
This week's Brisbane HUG Lunch Hour will show you how to create a content offer that matches not only the right person, but the the right stage of his or her buyer's journey.
You'll hear what kind of content is best at certain stage of the buyer's journey and how you can create that content.
Oh, and there's this...
Our own HUG Leader, David McMahon, also shows a live walk-through of the recently released Facebook Lead Ads tool and how you can put it to use to automate your lead generation and sales efforts. It's available today, so watch the video below and get cracking on some new leads (using content offers, of course:)
But first, here are this week's marketing events around Brisbane.
What's on around Brisbane?
Each episode of the HUG Lunch Hour will include a few marketing related events happening in or around Brisbane. Here's what's happening now:
- INBOUND 2017 (Free to watch)
September 25-28, Boston MA USA
Even if you can't make it to the live event, Hubspot has Inbound 2016 videos that you can watch.
- Brisbane: Australia's New World City (Free to attend)
September 25, 2017 @ 2PM - Rydges South Bank Brisbane
Tourism QLD and Marketing Brisbane are hosting an info session on the new marketing efforts to boost the image of the city onto the world stage.
- The Rise of Influencer Marketing (Free to attend)
October 6, 2017 @ 7:30AM - QUT Gardens Point Campus
Put on by QUT, "This event is suited to communication professionals and students who are keen to learn what marketers are discovering about the power of influencer marketing and what’s involved in running a campaign from start to finish."
What's new with Hubspot?
Hubspot released a Beta tool to help you get cranking with Facebook Lead Ads. That means you can now create Lead Ads from within your Hubspot portal and sync them directly with your CRM.
Watch the video below to see it in action.
Watch the HUG Lunch Hour here
HUG Leader David McMahon teaches how you can create great content offers and how to use the exciting new Facebook Lead Ads tool.
Watch it here...
Resources from the call
- Content Marketing Hacks - sign up to receive 34 hacks to help you with content planning, writing, and designing
- Hubspot Pricing - for all Hubspot product pricing
- BuzzSumo - find content that's popular and trending to get ideas for your content offers
Here's where you can find the content library within your Hubspot Portal:
David McMahon - Inbound Consultant & Trainer
David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing. Which gives amazing results for both online and offline businesses.
David is a certified Google and HubSpot Partner providing Google Analytics, Google AdWords, and Inbound marketing services in Gold Coast and Brisbane.
Peter Preston - Inbound Marketing & Sales
Peter is a Duct Tape Marketing and Hubspot Certified Inbound Marketing and Sales Consultant focused on helping ambitious businesses get more leads and close more sales. He works with Small and Medium-Sized Businesses to build marketing systems that endear them to their customers, instead of interrupting them.
Peter has worked with single operators on small marketing budgets to clients with annual revenues over $11 million and his aim is always big return on marketing investment.