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Brisbane HUG Blog

What is the Right Content Strategy for Your Organisation?

[fa icon="calendar'] 15-Nov-2017 11:40:00 / by Peter Preston posted in Brisbane Content Marketing, inbound marketing, Hubspot User Group Brisbane, Brisbane HUG MeetUp, creativity, social, social media, projects, content, strategy

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Do you have the right content to grow your business?

This episode of the Brisbane HUG Lunch Hour is all about content and how you can use it to grow your business and create wonderful experiences for your customers.

Odds are good that you have more content than you think, but even if you're starting from scratch, today's guest, Sally Bagshaw of Content Strategy Australia, has some tips on where to start and who to ask for help.

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How to Manage Social Media in 10 Minutes a Day (Even if you're super busy)

[fa icon="calendar'] 03-Nov-2017 10:08:16 / by Peter Preston posted in inbound marketing, Hubspot User Group Brisbane, Brisbane HUG MeetUp, creativity, social, social media, projects

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Use your time more wisely! Start smart social monitoring immediately.

This free ebook will teach you to optimize your social media monitoring

Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour (Source: HubSpot).

Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start?

In this ebook, How to Monitor Social Media in 10 Minutes a Day, we'll answer these questions and teach you how to streamline your social media monitoring process. Work smarter, not harder, and save more time. It's so easy to start. You could begin today!

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Grow Your Email List With eCommerce Giveaways

[fa icon="calendar'] 18-Oct-2017 08:55:58 / by Peter Preston posted in inbound marketing, Hubspot User Group Brisbane, Brisbane HUG MeetUp, Webinars, creativity, ecommerce

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It's time to get ready for shopping season again. Learn how to grow your email list using ecommerce giveaways Hubspot's step-by-step projects.

Even if your business isn't 100% ecommerce you can still use this lesson to grow your list. It's a simple formula of providing big value to your audience with well thought out systems running in the background to boost your marketing impact.

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The Ugly Truth About HubSpot's New Features

[fa icon="calendar'] 20-Mar-2017 12:53:29 / by David McMahon posted in inbound marketing

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One of the surprising things with the HubSpot marketing platform is that its constantly changing. Being a platform that is in the cloud, the advantage is, we only have one version of HubSpot. The downside to it is, being that there's only one version, we are constantly confronted with new changes.

Let me first explain what cloud based platform means. In the past of software development, you would buy the program outright and you would have it on your computer and your staff would be trained to use it. Because you bought it outright, it didn't necessarily mean that you would get new updates.

So, a company could spend a couple of years using the same software over and over and the staff would all know how to use it and the need for ongoing training was zero. That's the downside to owning the software outright, you didn't get the new features. You're not staying ahead of the game. As we enter the world of technology disruption, this is a danger for any business who continues to stay where they own the software outright.

As most popular software programs are moving to a subscriber based model, for example, MYOB. This is one of the larger accounting software programs used by many Australian companies and are going through the path of migrating people from desktop into the cloud. It brings us back to the ugly truth that HubSpot, being a cloud-based marketing platform, is constantly changing. There is then a need for continuing training by everyone within your organisation.

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20 Social Media Resources For a Stunning Social Media Strategy

[fa icon="calendar'] 27-Feb-2017 12:06:37 / by David McMahon posted in inbound marketing

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Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. Your success depends on creating a simple and sensible strategy that fits your resources and goals.

Steps you can take to focus your energy:

  1. Define your target audience
  2. Start blogging
  3. Create educational content (Using Ebooks)
  4. Focus on a few key social channels
  5. Develop a monthly posting frequency
    1. Measure your resultsNet new fans and followers
    2. # of interactions
    3. Visits to your site from social / convert into leads
  6. Adjust your tactics

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How to Get Brisbane Specific Website Traffic Using Local SEO

[fa icon="calendar'] 16-Feb-2017 07:41:00 / by David McMahon posted in inbound marketing

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Whether you have a single store front or a nationally Brisbane based office, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.

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2016 Guide to SEO Handouts from Meetup

[fa icon="calendar'] 07-Oct-2016 12:10:38 / by David McMahon posted in inbound marketing

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Wow what a night?

With just over 50 people attend it was great night for learning about SEO and how content marketing has changed in 2016. I have included the speaker presentations for everyone below.

The guest speakers Presentations:

Presentation: Why Content Marketing Is The New SEO

Jason Dutton-Smith
www.wordconnect.com.au 

With 15 years of brand content marketing and strategy,  and as former Editor-in-Chief at Flight Centre, He has strong travel industry knowledge and understanding having worked for both airlines and travel agencies. Over the years he has managed the content team made up of 21 journalists and copywriters to drive traffic to the website, while also increasing brand awareness and SEO reach.

You can download Jason's presentation here 

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HOW CAN YOUR EMAIL SIGNATURE WORK FOR YOU

[fa icon="calendar'] 01-Aug-2016 11:13:03 / by Samia Salamanca posted in inbound marketing, Hubspot User Group Brisbane, email signature

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Last Friday I was with my friends at a local restaurant, one of our friends came back very excited about something that happened to John - a guy we all know – while he was telling us the story I couldn’t stop thinking about a conversation we had in the last Brisbane Hug MeetUp.

Have you ever wondered why we like gossip? Is it because we enjoy talking about other people or because we love to hear about what is happening in their lives? And how is this related to your email signature?

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Beginner’s Journey through Inbound Marketing

[fa icon="calendar'] 18-Jul-2016 14:51:10 / by Samia Salamanca posted in Brisbane Content Marketing, inbound marketing, Hubspot User Group Brisbane

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Inbound Marketing is fairly new in Australia, and definitely much more to me. As a second year marketing student and just starting my inbound internship it is overwhelming to see how quick the world of Marketing is changing, especially to realise that a lot of the theory we learn at school could be completely obsolete soon.

Content Marketign

One of the points we touched on the last Brisbane HUG MeetUp I attended was the importance of content that businesses offer to potential customers in order to help them through their buying process –the buyer's journey-. One of the members that attended the meetup was a Brisbane Lawyer who is passionate about traffic offences and criminal law, and understands the importance of blogging to attract new leads to his website.

 

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23 March 2016  - USING SOCIAL MEDIA TO GET BETTER ENGAGEMENT

[fa icon="calendar'] 14-Mar-2016 08:43:22 / by David McMahon posted in inbound marketing

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Block out a 1/2 day to work on your facebook, LinkedIn, twitter, Instagram or any other social media to improve engagement and conversion for your organization.

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