Inbound Marketing Brisbane Events

Brisbane HUG Blog

Grow Your Email List With eCommerce Giveaways

[fa icon="calendar'] 18-Oct-2017 08:55:58 / by Peter Preston posted in inbound marketing, Hubspot User Group Brisbane, Brisbane HUG MeetUp, Webinars, creativity, ecommerce

[fa icon="comment"] 0 Comments

It's time to get ready for shopping season again. Learn how to grow your email list using ecommerce giveaways Hubspot's step-by-step projects.

Even if your business isn't 100% ecommerce you can still use this lesson to grow your list. It's a simple formula of providing big value to your audience with well thought out systems running in the background to boost your marketing impact.

Read More [fa icon=long-arrow-right"]

The Ugly Truth About HubSpot's New Features

[fa icon="calendar'] 20-Mar-2017 12:53:29 / by David McMahon posted in inbound marketing

[fa icon="comment"] 0 Comments

One of the surprising things with the HubSpot marketing platform is that its constantly changing. Being a platform that is in the cloud, the advantage is, we only have one version of HubSpot. The downside to it is, being that there's only one version, we are constantly confronted with new changes.

Let me first explain what cloud based platform means. In the past of software development, you would buy the program outright and you would have it on your computer and your staff would be trained to use it. Because you bought it outright, it didn't necessarily mean that you would get new updates.

So, a company could spend a couple of years using the same software over and over and the staff would all know how to use it and the need for ongoing training was zero. That's the downside to owning the software outright, you didn't get the new features. You're not staying ahead of the game. As we enter the world of technology disruption, this is a danger for any business who continues to stay where they own the software outright.

As most popular software programs are moving to a subscriber based model, for example, MYOB. This is one of the larger accounting software programs used by many Australian companies and are going through the path of migrating people from desktop into the cloud. It brings us back to the ugly truth that HubSpot, being a cloud-based marketing platform, is constantly changing. There is then a need for continuing training by everyone within your organisation.

Read More [fa icon=long-arrow-right"]

20 Social Media Resources For a Stunning Social Media Strategy

[fa icon="calendar'] 27-Feb-2017 12:06:37 / by David McMahon posted in inbound marketing

[fa icon="comment"] 0 Comments

Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. Your success depends on creating a simple and sensible strategy that fits your resources and goals.

Steps you can take to focus your energy:

  1. Define your target audience
  2. Start blogging
  3. Create educational content (Using Ebooks)
  4. Focus on a few key social channels
  5. Develop a monthly posting frequency
    1. Measure your resultsNet new fans and followers
    2. # of interactions
    3. Visits to your site from social / convert into leads
  6. Adjust your tactics

Read More [fa icon=long-arrow-right"]

How to Get Brisbane Specific Website Traffic Using Local SEO

[fa icon="calendar'] 16-Feb-2017 07:41:00 / by David McMahon posted in inbound marketing

[fa icon="comment"] 0 Comments

Whether you have a single store front or a nationally Brisbane based office, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.

Read More [fa icon=long-arrow-right"]

2016 Guide to SEO Handouts from Meetup

[fa icon="calendar'] 07-Oct-2016 12:10:38 / by David McMahon posted in inbound marketing

[fa icon="comment"] 0 Comments

Wow what a night?

With just over 50 people attend it was great night for learning about SEO and how content marketing has changed in 2016. I have included the speaker presentations for everyone below.

The guest speakers Presentations:

Presentation: Why Content Marketing Is The New SEO

Jason Dutton-Smith
www.wordconnect.com.au 

With 15 years of brand content marketing and strategy,  and as former Editor-in-Chief at Flight Centre, He has strong travel industry knowledge and understanding having worked for both airlines and travel agencies. Over the years he has managed the content team made up of 21 journalists and copywriters to drive traffic to the website, while also increasing brand awareness and SEO reach.

You can download Jason's presentation here 

Read More [fa icon=long-arrow-right"]

HOW CAN YOUR EMAIL SIGNATURE WORK FOR YOU

[fa icon="calendar'] 01-Aug-2016 11:13:03 / by Samia Salamanca posted in inbound marketing, Hubspot User Group Brisbane, email signature

[fa icon="comment"] 0 Comments

 

 

Last Friday I was with my friends at a local restaurant, one of our friends came back very excited about something that happened to John - a guy we all know – while he was telling us the story I couldn’t stop thinking about a conversation we had in the last Brisbane Hug MeetUp.

Have you ever wondered why we like gossip? Is it because we enjoy talking about other people or because we love to hear about what is happening in their lives? And how is this related to your email signature?

Read More [fa icon=long-arrow-right"]

Beginner’s Journey through Inbound Marketing

[fa icon="calendar'] 18-Jul-2016 14:51:10 / by Samia Salamanca posted in Brisbane Content Marketing, inbound marketing, Hubspot User Group Brisbane

[fa icon="comment"] 0 Comments

 


Inbound Marketing is fairly new in Australia, and definitely much more to me. As a second year marketing student and just starting my inbound internship it is overwhelming to see how quick the world of Marketing is changing, especially to realise that a lot of the theory we learn at school could be completely obsolete soon.

Content Marketign

One of the points we touched on the last Brisbane HUG MeetUp I attended was the importance of content that businesses offer to potential customers in order to help them through their buying process –the buyer's journey-. One of the members that attended the meetup was a Brisbane Lawyer who is passionate about traffic offences and criminal law, and understands the importance of blogging to attract new leads to his website.

 

Read More [fa icon=long-arrow-right"]

23 March 2016  - USING SOCIAL MEDIA TO GET BETTER ENGAGEMENT

[fa icon="calendar'] 14-Mar-2016 08:43:22 / by David McMahon posted in inbound marketing

[fa icon="comment"] 0 Comments

Block out a 1/2 day to work on your facebook, LinkedIn, twitter, Instagram or any other social media to improve engagement and conversion for your organization.

Read More [fa icon=long-arrow-right"]

3 key takeaways from Inbound15 for Brisbane marketers

[fa icon="calendar'] 24-Nov-2015 09:00:00 / by Bianca Dillon posted in Brisbane Content Marketing, inbound marketing

[fa icon="comment"] 2 Comments

In September, I was fortunate to attend the Inbound15 conference in Boston. This 4 day annual event brings together marketing and sales professionals from around the globe to be inspired, get educated, make connections and transform business. It’s a big call, but I think they pull it off!

Read More [fa icon=long-arrow-right"]

10 Top Tips Plus One Bonus Tip for Enhancing Your Social Media in 2016

[fa icon="calendar'] 20-Nov-2015 15:52:57 / by Megan Walker posted in Brisbane Content Marketing, inbound marketing

[fa icon="comment"] 0 Comments


It was great to see such an enthusiastic group of inbound marketers, content marketers, social media marketers and entrepreneurs at this week's Brisbane Hubspot User Group meeting. Thank you to David McMahon from Crocodile Marketing for organising the night and thank you for the opportunity to present my insights and predictions for social media in 2016.

Read More [fa icon=long-arrow-right"]

Subscribe to Email Updates