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The New SEO: How to Use Pillar Pages To Dominate Search Results

[fa icon="calendar'] 24-May-2018 13:30:43 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had Peter Preston from LocalTag present on using new SEO method of pillar pages to dominate search results. With a great Q&A panel discussion, many tips and resources share to help get better SEO ranking and more website tafffic.

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How To Practice PR in an Inbound Way with Nadine McGrath

[fa icon="calendar'] 08-May-2018 13:00:32 / by Peter Preston posted in Podcasts

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Public relations isn't what it used to be, but that doesn't mean that you should ignore it.

Nadine McGrath, a veteran journalist and PR professional, joins us to discuss how PR, press releases and relationships still play an important role in building your business.

With so much content being produced each and every day, its become even more important to think about your business's brand and message.

It wasn't long ago that press releases, pushed out through as many channels as possible, were part of the a "good" search engine optimisation strategy. 

The shotgun days are over for press releases.

Listen in as Nadine shares her tips for getting your message out by being thoughtful and helpful.

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How To Bring Inbound Marketing To The Education Industry

[fa icon="calendar'] 10-Apr-2018 10:00:00 / by Peter Preston posted in Podcasts

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From virtual tours to massive public relations campaigns, education marketing is changing and it's not easy to keep up.

Elda Koro, Marketing Manager at Coomera Anglican College on the Gold Coast, talks marketing and how to attract new families while facing tough competition.

Times have changed for schools and their marketing departments need to adapt in order to keep up with increased competition and demand.

Schools like Coomera Anglican College work hard to develop world class curricula that will prepare their students for success after graduation. The tricky part is getting crafting a message and an image that resonates with the right families.

It's been exciting to watch Elda adopt inbound marketing at Coomera Anglican and we're happy to have the opportunity to share some of her learning with you.

The lessons in this video are applicable to almost any business.

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How to accept payments in Hubspot Forms with DepositFix

[fa icon="calendar'] 03-Apr-2018 10:00:00 / by Peter Preston posted in Podcasts

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Take payments in less steps by integrating payments into your forms.

Denis Lunev, founder and CEO of DepositFix, joins us to discuss how to make your website visitors' experience seamless by integrating Hubspot Forms with your payment gateway.

DepositFix helps you collect information and take payments all in one place. Listen in as Denis Lunev shares how he got started and why it's important to make payments as easy as possible.

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How clever marketers use geo-fencing to find their best customers

[fa icon="calendar'] 27-Mar-2018 10:00:00 / by Peter Preston posted in Podcasts

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You probably have more customer data than you think.

James Copley of Spatial Marketing joins us to talk about geo-fencing and why it's important for business owners to pay close attention to their customers' geographic data.

It's not as hard to get started as you might think.

James shares simple tips that any business owner can use to identify patterns in their customer data that can help refine marketing messages and make more sales.

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Why Patience Is Critical To Inbound Marketing Success

[fa icon="calendar'] 20-Mar-2018 07:44:00 / by Peter Preston posted in Podcasts

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Inbound marketing isn't just creating content. It's a mix of great content and patience.

When Daniel Weatherhead joined Leonardo Consulting they had what he called a "Culture of Content," but they weren't really doing the inbound thing.

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How To Use Video Marketing For Increased Personalisation

[fa icon="calendar'] 14-Mar-2018 14:00:11 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had Michael Tucker from Tucker Production present on automating Facebook Live Video Marketing for Increasing Interactions. With a great group of people asking questions, many tips and resources share to help get video production faster. 

 
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Don't Outsource Bottom of the Funnel in Your Inbound Marketing

[fa icon="calendar'] 13-Mar-2018 16:35:00 / by Peter Preston posted in Podcasts

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How do you decide which content to let someone else write? 

This week, David and Peter are joined by Pete Nicholls of Hubdo, a Hubspot Platinum partner that wholesales inbound marketing services to agencies.

Pete has been around technology, marketing and sales for most of his career. He noticed that marketing was becoming more and more technology driven and saw the potential in this thing we now call "inbound."

The conversation focuses on content marketing and how to think about planning your content creation. It's important to know how your customers buy so you can write great content for them as they take each step towards a purchase.

What stands out from this chat is that it's just as important to decide who should write the content as it is to decide what you're going to write.

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Social Media and Paid Advertising In 2018

[fa icon="calendar'] 30-Nov-2017 11:30:17 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had David O’Connor from HubSpot present on 6 tips to help you use paid social media for better results in 2018. With a great group of people, drinks and pizzas the meetup kick-off with David presenting his 6 tips for 2018.

The Social Media Stats Don’t Lie

  • The Average CTR for Facebook Ads Is 0.9% But 93% Of Marketers Use Facebook Ads
  • Organic Reach For Branded Facebook Pages Is Now Less Than 2%
  • The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display ads. (WordStream, 2016)
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What is the Right Content Strategy for Your Organisation?

[fa icon="calendar'] 15-Nov-2017 11:40:00 / by Peter Preston posted in Podcasts

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Do you have the right content to grow your business?

This episode of the Brisbane HUG Lunch Hour is all about content and how you can use it to grow your business and create wonderful experiences for your customers.

Odds are good that you have more content than you think, but even if you're starting from scratch, today's guest, Sally Bagshaw of Content Strategy Australia, has some tips on where to start and who to ask for help.

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