At last Brisbane HUG, we shared with everyone improving your list segmentation to have an immediate and impactful way to improve your email program and increase sales. With that in mind, at the David McMahon explored the 20 magical lists that every marketer should have as the foundation of a successful email segmentation strategy.
You can access all the slides and information below.
In the Slide desk you will learn
- About engagement lists to track and segment your contacts based on how they have interacted with your various marketing channels online.
- About email health lists to track the long-term health and sustainability of your email marketing program.
- About behavioural lists to automated emails to your contacts based on their interactions across multiple channels: like social media, email, your website, and beyond.
- And more
Presentation Slide Deck
Photos of Meetup @ The Pineapple Hotel