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Artificial intelligence for Better Marketing and Sales Growth

[fa icon="calendar'] 26-Jul-2017 08:36:30 / by David McMahon

Why Marketers Must Prepare for the Rise of Artificial Intelligence

When you arrive at the office at 8 a.m., there’s a lot that stands between you and the work you need get done that day. Check email. Get coffee. Check email. Pull up yesterday’s web analytics reports, Check in on lead count. 
Some days, it’s easy to feel like you don’t actually spend that much time marketing. Very soon, all of these questions and tasks will be answered by robots. Well, not robots, exactly ... but artificial intelligence.

At the recently Brisbane HUG meetup with our panel experts, we explored the impact of Artificial Intelligence to unlock how it is affecting marketing and sale growth now and into the future.

 Watch the AI Presentation here 



Click to Download Slides Here

Panel Discussion - Artificial Intelligence For Better Marketing & Sales Growth 



Our Artificial Intelliegence Panel Speakers Are:

Peter Preston -

peterpreston.jpgPete Preston from New Jersey (the nice part) is a inbound marketing advisor with a nack for understanding what needs to be done to accomplish great success.

With journalist & marketer by training, loves staying at the cutting edge of marketing technology and watching light bulbs go off over peoples’ heads as their marketing becomes systematic.

His passions is travel, talking shop and spending time with his kids at the beach, playground or the back yard.




Prof. Vladimir Estivill-Castro  - Griffith University

vladimirestivillcastro.pngProf. Vladimir Estivill-Castro’s research interests are Big Data, Data Analytics, Software Engineering and Intelligent Integrated Systems. He developed algorithms for efficiently processing the vision and
object recognition pipeline for robotic soccer as well as dance and interaction robotic routines for marketing and advertising.

For over 25 years, his consultancy expertise has focused on Machine Learning, Database Consistency, and ObjectOriented Technologies. Vlad has lead projects in Australia, Canada, Latin-America, Spain and the USA securing over AUD$1MM in competitive research funding.

He leads Mi-Pal’s participation at RoboCup’s Standard Platform League (8 times) and RoboCup@Home (twice). He has supervised several PhD, master and honours projects, earning the best supervision award in 2010 by the Australian Teaching and Leaning Council. 

Dr Michael Cowling - CQUniversity Australia

drmichaelcowling.jpgDr Michael Cowling is an information technologist with a keen interest in educational technology and technology ubiquity in the digital age, and a Senior Lecturer in the School of Engineering & Technology at CQUniversity Australia.

He founded The CREATE Lab at CQUniversity, focused on collaborative research & engagement around technology and education, and is co-founder of The Mixed Reality Research Lab, in collaboration with Bond University, focusing on mixed reality technology research in education. He is also a regular contributor to media outlet The Conversation and is also a regular contributor in Australian radio and print media on the topics of Educational Technology and Technology Ubiquity.

Dr Cowling has a passion for the practical application of technology in the classroom, with a focus specifically on not just bolting technology onto a classroom setting, but instead investigating how technology can be weaved into the pedagogy of a classroom setting. 

   Connect with other Brisbane Inbound Marketers!  Learn More about Brisbane HUG Events here.


Photos From Brisbane HUG Meetup 

Photos of behind the camera at the Brisbane HUG meetup last night. And a big thanks for everyone helping to organise the amazing event. 😀

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Connect with other Brisbane Inbound Marketers!  Learn More about Brisbane HUG Events here.


Topics: Events and Meetup

David McMahon

Written by David McMahon

Brisbane HUG Leader My passion is innovation, technology and all things marketing. I enjoy life, meeting new people and having fun.