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Brisbane HUG Blog

David McMahon

Brisbane HUG Leader My passion is innovation, technology and all things marketing. I enjoy life, meeting new people and having fun.

Recent Posts

The New SEO: How to Use Pillar Pages To Dominate Search Results

[fa icon="calendar'] 24-May-2018 13:30:43 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had Peter Preston from LocalTag present on using new SEO method of pillar pages to dominate search results. With a great Q&A panel discussion, many tips and resources share to help get better SEO ranking and more website tafffic.

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How To Use Video Marketing For Increased Personalisation

[fa icon="calendar'] 14-Mar-2018 14:00:11 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had Michael Tucker from Tucker Production present on automating Facebook Live Video Marketing for Increasing Interactions. With a great group of people asking questions, many tips and resources share to help get video production faster. 

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Social Media and Paid Advertising In 2018

[fa icon="calendar'] 30-Nov-2017 11:30:17 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had David O’Connor from HubSpot present on 6 tips to help you use paid social media for better results in 2018. With a great group of people, drinks and pizzas the meetup kick-off with David presenting his 6 tips for 2018.

The Social Media Stats Don’t Lie

  • The Average CTR for Facebook Ads Is 0.9% But 93% Of Marketers Use Facebook Ads
  • Organic Reach For Branded Facebook Pages Is Now Less Than 2%
  • The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display ads. (WordStream, 2016)
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Missing Secrets of Using Linkedin With CRM For Improved Sales

[fa icon="calendar'] 08-Sep-2017 09:25:16 / by David McMahon posted in Events and Meetup

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Bacon and eggs. Great combination. Ham and pineapple. Great combination. Rainy day and a movie. That too. Today, a new duo joins the fray: LinkedIn and CRM Tools.

LinkedIn is a powerful tool that helps marketers to target, understand, and engage with leads and prospects. From company news to lead search and InMail, It’s a goldmine of useful tools for a sales rep.

But if it lives separately from your CRM, its powers remain in a silo. For every record you pull up in your CRM, you have to open a tab (or two) to track down that lead or account in LinkedIn. And, as we all know, tabs are the death of productivity.

With today’s change, the best features of LinkedIn (Sales Navigator) live directly inside of contact and company records in many CRM, including HubSpot CRM. No new tabs, no hassle, no time wasted.

At this Brisbane HUG we looked how to use the functionality you know and love from LinkedIn, nestled right into your CRM tools to track down related leads, mutual connections, common interests, and more.

Click Play to watch the recording of the meetup

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Artificial intelligence for Better Marketing and Sales Growth

[fa icon="calendar'] 26-Jul-2017 08:36:30 / by David McMahon posted in Events and Meetup

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Why Marketers Must Prepare for the Rise of Artificial Intelligence

When you arrive at the office at 8 a.m., there’s a lot that stands between you and the work you need get done that day. Check email. Get coffee. Check email. Pull up yesterday’s web analytics reports, Check in on lead count. 

Some days, it’s easy to feel like you don’t actually spend that much time marketing. Very soon, all of these questions and tasks will be answered by robots. Well, not robots, exactly ... but artificial intelligence.

At the recently Brisbane HUG meetup with our panel experts, we explored the impact of Artificial Intelligence to unlock how it is affecting marketing and sale growth now and into the future.

 Watch the AI Presentation here 

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How a brand will beat (and help) SEO every day of the week

[fa icon="calendar'] 15-Jun-2017 10:05:05 / by David McMahon posted in Events and Meetup

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Can offline activities increase SEO traffic?

With this in mind, it’s got me thinking about how SEO can really benefit from such offline campaigns as TV, newspapers, and display signs.

At our recently Brisbane HUG meetup, we had Elissa Hudson, Content & Campaigns Marketing Manager from HubSpot sharing her insights on how a company who focuses on building brand can enhance their SEO.

 Subjects touched on in the video include:

  • How everything you do as a business affects SEO. EVERYTHING.
  • The point above expanded upon in entertaining slides.
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How to sell extra products with Facebook with Less Effort - Brisbane HUG Webinar

[fa icon="calendar'] 05-Jun-2017 13:43:46 / by David McMahon posted in Podcasts

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When setting up a paid Facebook ad to sell products online there are a lot of boxes to be checked.  Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.

With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to sell products online in Brisbane and overseas. Trouble is, with both an investment of time and money on the line, there's not much room for oversight.

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The Ugly Truth About HubSpot's New Features

[fa icon="calendar'] 20-Mar-2017 12:53:29 / by David McMahon posted in Inbound Marketing

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One of the surprising things with the HubSpot marketing platform is that its constantly changing. Being a platform that is in the cloud, the advantage is, we only have one version of HubSpot. The downside to it is, being that there's only one version, we are constantly confronted with new changes.

Let me first explain what cloud based platform means. In the past of software development, you would buy the program outright and you would have it on your computer and your staff would be trained to use it. Because you bought it outright, it didn't necessarily mean that you would get new updates.

So, a company could spend a couple of years using the same software over and over and the staff would all know how to use it and the need for ongoing training was zero. That's the downside to owning the software outright, you didn't get the new features. You're not staying ahead of the game. As we enter the world of technology disruption, this is a danger for any business who continues to stay where they own the software outright.

As most popular software programs are moving to a subscriber based model, for example, MYOB. This is one of the larger accounting software programs used by many Australian companies and are going through the path of migrating people from desktop into the cloud. It brings us back to the ugly truth that HubSpot, being a cloud-based marketing platform, is constantly changing. There is then a need for continuing training by everyone within your organisation.

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20 Social Media Resources For a Stunning Social Media Strategy

[fa icon="calendar'] 27-Feb-2017 12:06:37 / by David McMahon posted in Inbound Marketing

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Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. Your success depends on creating a simple and sensible strategy that fits your resources and goals.

Steps you can take to focus your energy:

  1. Define your target audience
  2. Start blogging
  3. Create educational content (Using Ebooks)
  4. Focus on a few key social channels
  5. Develop a monthly posting frequency
    1. Measure your resultsNet new fans and followers
    2. # of interactions
    3. Visits to your site from social / convert into leads
  6. Adjust your tactics

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How to Get Brisbane Specific Website Traffic Using Local SEO

[fa icon="calendar'] 16-Feb-2017 07:41:00 / by David McMahon posted in Inbound Marketing

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Whether you have a single store front or a nationally Brisbane based office, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.

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