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The Ultimate Guide to Public Relations in 2018

[fa icon="calendar'] 20-Jul-2018 08:23:34 / by Peter Preston posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup.

The recap from the recent Brisbane HUG meetup. We had Annette Densham from PublicityGenie.com, Nadine McGrath from NadineMcGrath.com.au, and Carolyn Grant from 6peas.com.au join us to talk all things PR for small businesses in Queensland. 

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How To Practice PR in an Inbound Way with Nadine McGrath

[fa icon="calendar'] 08-May-2018 13:00:32 / by Peter Preston posted in Podcasts

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Public relations isn't what it used to be, but that doesn't mean that you should ignore it.

Nadine McGrath, a veteran journalist and PR professional, joins us to discuss how PR, press releases and relationships still play an important role in building your business.

With so much content being produced each and every day, its become even more important to think about your business's brand and message.

It wasn't long ago that press releases, pushed out through as many channels as possible, were part of the a "good" search engine optimisation strategy. 

The shotgun days are over for press releases.

Listen in as Nadine shares her tips for getting your message out by being thoughtful and helpful.

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How To Bring Inbound Marketing To The Education Industry

[fa icon="calendar'] 10-Apr-2018 10:00:00 / by Peter Preston posted in Podcasts

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From virtual tours to massive public relations campaigns, education marketing is changing and it's not easy to keep up.

Elda Koro, Marketing Manager at Coomera Anglican College on the Gold Coast, talks marketing and how to attract new families while facing tough competition.

Times have changed for schools and their marketing departments need to adapt in order to keep up with increased competition and demand.

Schools like Coomera Anglican College work hard to develop world class curricula that will prepare their students for success after graduation. The tricky part is getting crafting a message and an image that resonates with the right families.

It's been exciting to watch Elda adopt inbound marketing at Coomera Anglican and we're happy to have the opportunity to share some of her learning with you.

The lessons in this video are applicable to almost any business.

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How to accept payments in Hubspot Forms with DepositFix

[fa icon="calendar'] 03-Apr-2018 10:00:00 / by Peter Preston posted in Podcasts

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Take payments in less steps by integrating payments into your forms.

Denis Lunev, founder and CEO of DepositFix, joins us to discuss how to make your website visitors' experience seamless by integrating Hubspot Forms with your payment gateway.

DepositFix helps you collect information and take payments all in one place. Listen in as Denis Lunev shares how he got started and why it's important to make payments as easy as possible.

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How clever marketers use geo-fencing to find their best customers

[fa icon="calendar'] 27-Mar-2018 10:00:00 / by Peter Preston posted in Podcasts

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You probably have more customer data than you think.

James Copley of Spatial Marketing joins us to talk about geo-fencing and why it's important for business owners to pay close attention to their customers' geographic data.

It's not as hard to get started as you might think.

James shares simple tips that any business owner can use to identify patterns in their customer data that can help refine marketing messages and make more sales.

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Why Patience Is Critical To Inbound Marketing Success

[fa icon="calendar'] 20-Mar-2018 07:44:00 / by Peter Preston posted in Podcasts

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Inbound marketing isn't just creating content. It's a mix of great content and patience.

When Daniel Weatherhead joined Leonardo Consulting they had what he called a "Culture of Content," but they weren't really doing the inbound thing.

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Don't Outsource Bottom of the Funnel in Your Inbound Marketing

[fa icon="calendar'] 13-Mar-2018 16:35:00 / by Peter Preston posted in Podcasts

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How do you decide which content to let someone else write? 

This week, David and Peter are joined by Pete Nicholls of Hubdo, a Hubspot Platinum partner that wholesales inbound marketing services to agencies.

Pete has been around technology, marketing and sales for most of his career. He noticed that marketing was becoming more and more technology driven and saw the potential in this thing we now call "inbound."

The conversation focuses on content marketing and how to think about planning your content creation. It's important to know how your customers buy so you can write great content for them as they take each step towards a purchase.

What stands out from this chat is that it's just as important to decide who should write the content as it is to decide what you're going to write.

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What is the Right Content Strategy for Your Organisation?

[fa icon="calendar'] 15-Nov-2017 11:40:00 / by Peter Preston posted in Podcasts

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Do you have the right content to grow your business?

This episode of the Brisbane HUG Lunch Hour is all about content and how you can use it to grow your business and create wonderful experiences for your customers.

Odds are good that you have more content than you think, but even if you're starting from scratch, today's guest, Sally Bagshaw of Content Strategy Australia, has some tips on where to start and who to ask for help.

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How to Manage Social Media in 10 Minutes a Day (Even if you're super busy)

[fa icon="calendar'] 03-Nov-2017 10:08:16 / by Peter Preston posted in Inbound Marketing

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Use your time more wisely! Start smart social monitoring immediately.

This free ebook will teach you to optimize your social media monitoring

Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour (Source: HubSpot).

Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start?

In this ebook, How to Monitor Social Media in 10 Minutes a Day, we'll answer these questions and teach you how to streamline your social media monitoring process. Work smarter, not harder, and save more time. It's so easy to start. You could begin today!

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Grow Your Email List With eCommerce Giveaways

[fa icon="calendar'] 18-Oct-2017 08:55:58 / by Peter Preston posted in Podcasts

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It's time to get ready for shopping season again. Learn how to grow your email list using ecommerce giveaways Hubspot's step-by-step projects.

Even if your business isn't 100% ecommerce you can still use this lesson to grow your list. It's a simple formula of providing big value to your audience with well thought out systems running in the background to boost your marketing impact.

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