Times have changed for schools and their marketing departments need to adapt in order to keep up with increased competition and demand.
Schools like Coomera Anglican College work hard to develop world class curricula that will prepare their students for success after graduation. The tricky part is getting crafting a message and an image that resonates with the right families.
It's been exciting to watch Elda adopt inbound marketing at Coomera Anglican and we're happy to have the opportunity to share some of her learning with you.
The lessons in this video are applicable to almost any business.
How do you decide which content to let someone else write?
This week, David and Peter are joined by Pete Nicholls of Hubdo, a Hubspot Platinum partner that wholesales inbound marketing services to agencies.
Pete has been around technology, marketing and sales for most of his career. He noticed that marketing was becoming more and more technology driven and saw the potential in this thing we now call "inbound."
The conversation focuses on content marketing and how to think about planning your content creation. It's important to know how your customers buy so you can write great content for them as they take each step towards a purchase.
What stands out from this chat is that it's just as important to decide who should write the content as it is to decide what you're going to write.
Do you have the right content to grow your business?
This episode of the Brisbane HUG Lunch Hour is all about content and how you can use it to grow your business and create wonderful experiences for your customers.
Odds are good that you have more content than you think, but even if you're starting from scratch, today's guest, Sally Bagshaw of Content Strategy Australia, has some tips on where to start and who to ask for help.
Use your time more wisely! Start smart social monitoring immediately.
This free ebook will teach you to optimize your social media monitoring
Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour (Source: HubSpot).
Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start?
In this ebook, How to Monitor Social Media in 10 Minutes a Day, we'll answer these questions and teach you how to streamline your social media monitoring process. Work smarter, not harder, and save more time. It's so easy to start. You could begin today!
It's time to get ready for shopping season again. Learn how to grow your email list using ecommerce giveaways Hubspot's step-by-step projects.
Even if your business isn't 100% ecommerce you can still use this lesson to grow your list. It's a simple formula of providing big value to your audience with well thought out systems running in the background to boost your marketing impact.
Brisbane HUG is an online marketing group for anyone who's is interested and engaged in inbound marketing, sales and lead generation. The Brisbane community aims to help each other in order to succeed in inbound marketing.