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What is the Right Content Strategy for Your Organisation?

[fa icon="calendar'] 15-Nov-2017 11:40:00 / by Peter Preston

brisbane hug lunch hour 007 content 20171114.png

Do you have the right content to grow your business?

This episode of the Brisbane HUG Lunch Hour is all about content and how you can use it to grow your business and create wonderful experiences for your customers.

Odds are good that you have more content than you think, but even if you're starting from scratch, today's guest, Sally Bagshaw of Content Strategy Australia, has some tips on where to start and who to ask for help.

What you'll learn on this episode of the HUG Lunch Hour:

  • How content can help you reach your business goals
  • What "pair writing" is and how you can use it to create better content
  • How content to create great experiences for your customers at every touchpoint

What's on around Brisbane?

Each episode of the HUG Lunch Hour will include a few marketing related events happening in or around Brisbane. Here's what's happening now:

  1. Brisbane Content Strategy Group (Free)
    Tuesday Nov 21, 2017 @ 5PM - River City Labs, 315 Brusnwick St in the TCB Building
    Hosted by today's guest, Sally Bagshaw, the Group's next meetup will focus on planning a successful content marketing campaign. Courtney Goudswaard, Digital PR Manager for Budget Direct, will share her knowledge to help you plan and execute a great content marketing campaign.

  2. Startup Grind with Mike Knapp ($30.00)
    Wednesday Nov 22 @ 5PM - Fishburners, 155 Queen Street
    Mike Knapp is the co-founder of Shoes of Prey - the ‘design your own shoe’ company that raised $25.5m from investors such as Khosla Ventures, Blue Sky, Blackbird and Nordstrom. Join us for our final event of 2017 and hear about Mike's startup experiences, the lessons learnt along the way and what it's like starting over.

  3. The Last Brisbane HUG of 2017 (Free)
    Tuesday Nov 28 @ 5:30PM - Pineapple Hotel Brisbane
    We've got social media experts and inbound agency professionals to give us their opinions on everything from facebook, linkedin, pinterest, twitter, instagram to paid social media strategy. There's quite a lot to digest so come along enjoy the drinks and mouth-watering pizza get the answers your questions.


What's new with Hubspot?

Hubspot has released some fun features. Both of the updates we covered on this webinar are time-savers:

  1. Reply to emails from the CRM
  2. [In Beta] Audience Sync for Facebook Ads

Watch the HUG Lunch Hour here

Learn about pair writing and where to look for content you may not know you already have.


Webinar Guest

Sally Bagshaw - Content Strategy Australia & Snappy Sentences

You can think of Sally as a business analyst for your content. She'll look at how you content is currently helping (or hindering) your business and help you develop a strategy to make it support your business and your customers. 

Having worked as a copywriter, content producer, web manager, project manager and intranet manager, Sally has a pretty good understanding of what makes a good content strategy. 

Sally has presented presented on many of these topics at Interactive Minds, Networx, Confab London, Web Directions RESPOND, EMSA and Brisbane Content Strategy Group events.

Webinar Hosts

David McMahon - Inbound Consultant & Trainer

David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing. Which gives amazing results for both online and offline businesses.

David is a certified Google and HubSpot Partner providing Google Analytics, Google AdWords, and Inbound marketing services in Gold Coast and Brisbane.

Peter Preston - Inbound Marketing & Sales

Peter is a Hubspot Certified Inbound Marketing and Sales Consultant focused on helping ambitious businesses get more leads and close more sales. He works with Small and Medium-Sized Businesses to build marketing systems that endear them to their customers, instead of interrupting them. 

Peter has worked with single operators on small marketing budgets to clients with annual revenues over $11 million and his aim is always big return on marketing investment.


Register for the Next  Brisbane HUG Meetup Here!

Topics: Podcasts