It's time to get ready for shopping season again. Learn how to grow your email list using ecommerce giveaways Hubspot's step-by-step projects.
Even if your business isn't 100% ecommerce you can still use this lesson to grow your list. It's a simple formula of providing big value to your audience with well thought out systems running in the background to boost your marketing impact.
What you'll learn on this episode of the HUG Lunch Hour:
- How to choose your giveaway
- The steps for building out your offer funnel
- What to do after you've picked a winner (or winners)
It's looking like Hubspot can become the one platform you use to communicate with your clients through their entire jounrey, all the way through the delight phase.
Oh, and be sure to check out some of the great events happening in and around Brisbane too.
What's on around Brisbane?
Each episode of the HUG Lunch Hour will include a few marketing related events happening in or around Brisbane. Here's what's happening now:
- Integrity20 at Griffith University (from $75 for students)
October 19-20 - Queensland Conservatorium, South Bank
What do a psychiatrist, a poltical "Superman", a one-man orchestra and the former leader of Australia's Liberal Party have in common? They're all speaking at Integrity20 this year. From strategic thinking to communication by cartoon, Integrity20 has a lot on offer for marketers looking for a unique angle on messaging.
- Valley Fiesta (Free)
Oct 27-28 - Fortitude Valley, Brisbane
Getcha finger on the pulse with this big free event. For a marketing twist, have a look at the brands that sponsor the event and what it can tell you about who's trying to cater to a younger crowd in Brisbane (i.e.: Yellow Cab Company... vs. Uber?)
- Toastmasters ($ varies per club)
See website for dates - Brisbane & Regional Chapters
Speaking is one of the best ways to build your business and if you're not ready to step on stage then Toastmasters could be the best place for you to get started. Find a smaller club that will give you more opportunities to speak and learn in a time-tested format that delivers... so you can too.
What's new with Hubspot?
Now that INBOUND is behind us we're seeing a lot of cool changes to the Hubspot platform. We touched on it last time, but see the list of new tricks being released here.
UPGRADE TIP: Sales Professional is getting an upgrade and it's price is too. Starting November 1, 2017, Sales Professional will be $400 for 5 licenses.
If you're thinking about getting it, click here to get Sales Pro for $50 per month.
(We are affiliated with Hubspot, but this is not an affiliate link. Just thought you should know)
Watch the HUG Lunch Hour here
Your guide to launching an ecommerce giveaway campaign...
David McMahon - Inbound Consultant & Trainer
David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing. Which gives amazing results for both online and offline businesses.
David is a certified Google and HubSpot Partner providing Google Analytics, Google AdWords, and Inbound marketing services in Gold Coast and Brisbane.
Peter Preston - Inbound Marketing & Sales
Peter is a Hubspot Certified Inbound Marketing and Sales Consultant focused on helping ambitious businesses get more leads and close more sales. He works with Small and Medium-Sized Businesses to build marketing systems that endear them to their customers, instead of interrupting them.
Peter has worked with single operators on small marketing budgets to clients with annual revenues over $11 million and his aim is always big return on marketing investment.