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How clever marketers use geo-fencing to find their best customers

[fa icon="calendar'] 27-Mar-2018 10:00:00 / by Peter Preston

You probably have more customer data than you think.

James Copley of Spatial Marketing joins us to talk about geo-fencing and why it's important for business owners to pay close attention to their customers' geographic data.

It's not as hard to get started as you might think.

James shares simple tips that any business owner can use to identify patterns in their customer data that can help refine marketing messages and make more sales.

Tune in to learn:

  • How to find natural, local barriers that may keep locals from coming to your business
  • Understand what drives customers to shop, buy and research local business how they do
  • How to use Google Earth and your customer data to start identifying buying patterns

Our Guest

James Copley - Spatial Marketing

Spatial Marketing is a niche consultancy that helps marketing managers and their teams strengthen their marketing strategies via geo-locational analytics.

James has over 15 years of marketing experience and understands the requirements behind impactful marketing campaigns. 

Spatial analysis (also known as geo-location analytics) is the process of adding geography to your customer data. James will tell you that it's a bit nerdy, but lots of fun. It will help you locate customer and competitors, improve your modelling to identify growth opportunities into new areas and reduce the risk of spending your marketing budget in the wrong places.

Webinar Hosts

David McMahon - Inbound Consultant & Trainer

David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing. Which gives amazing results for both online and offline businesses.

David is a certified Google and HubSpot Partner providing Google Analytics, Google AdWords, and Inbound marketing services in Gold Coast and Brisbane.

Peter Preston - Inbound Marketing & Sales

Peter is a Hubspot Certified Inbound Marketing and Sales Consultant focused on helping ambitious businesses get more leads and close more sales. He works with Small and Medium-Sized Businesses to build marketing systems that endear them to their customers, instead of interrupting them. 

Peter has worked with single operators on small marketing budgets to clients with annual revenues over $11 million and his aim is always big return on marketing investment.

 

Topics: Podcasts