From virtual tours to massive public relations campaigns, education marketing is changing and it's not easy to keep up.
Elda Koro, Marketing Manager at Coomera Anglican College on the Gold Coast, talks marketing and how to attract new families while facing tough competition.
Times have changed for schools and their marketing departments need to adapt in order to keep up with increased competition and demand.
Schools like Coomera Anglican College work hard to develop world class curricula that will prepare their students for success after graduation. The tricky part is getting crafting a message and an image that resonates with the right families.
It's been exciting to watch Elda adopt inbound marketing at Coomera Anglican and we're happy to have the opportunity to share some of her learning with you.
The lessons in this video are applicable to almost any business.
Get educated on inbound for schools. Tune in to learn:
- How many "buyer" personas a school is really working with (and why it's important to recognise all of them)
- What kind of content is attracting people to check out the school
- Why a fresh perspective on marketing is critical to attracting outstanding students and staff
Elda Koro - Coomera Anglican College
As Marketing Manager at a leading Gold Coast private school, Elda oversees brand management, promotions and advertising, strategic alliances, marketing technology, website development and more.
Elda implemented Hubspot into the College's marketing stack and embraced the inbound methodology. Since doing so, the College went from having several openings to a still-growing wait list for enrolment.
David McMahon - Inbound Consultant & Trainer
David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing. Which gives amazing results for both online and offline businesses.
David is a certified Google and HubSpot Partner providing Google Analytics, Google AdWords, and Inbound marketing services in Gold Coast and Brisbane.
Peter Preston - Inbound Marketing & Sales
Peter is a Hubspot Certified Inbound Marketing and Sales Consultant focused on helping ambitious businesses get more leads and close more sales. He works with Small and Medium-Sized Businesses to build marketing systems that endear them to their customers, instead of interrupting them.
Peter has worked with single operators on small marketing budgets to clients with annual revenues over $11 million and his aim is always big return on marketing investment.