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Don't Outsource Bottom of the Funnel in Your Inbound Marketing

[fa icon="calendar'] 13-Mar-2018 16:35:00 / by Peter Preston

How do you decide which content to let someone else write? 

This week, David and Peter are joined by Pete Nicholls of Hubdo, a Hubspot Platinum partner that wholesales inbound marketing services to agencies.

Pete has been around technology, marketing and sales for most of his career. He noticed that marketing was becoming more and more technology driven and saw the potential in this thing we now call "inbound."

The conversation focuses on content marketing and how to think about planning your content creation. It's important to know how your customers buy so you can write great content for them as they take each step towards a purchase.

What stands out from this chat is that it's just as important to decide who should write the content as it is to decide what you're going to write.

Tune in to learn:

  • Why you need a strategy in place to keep your content marketing momentum
  • How Australia is leading the way with innovative content marketing
  • How to use the 3 Sale Sell model to plan your content 

Our Guest

Pete Nicholls - Hubdo, a 100% Wholesale Platinum HubSpot Partner 

Pete works with Marketing Consultants who want to grow, but may feel overwhelmed by what it takes to scale a successful Inbound Agency.

HubDo provides Project Management, Professional Services, Training and Mentoring programs to enable agencies to build strong client relationships and deliver excellent inbound results.

Hubdo's business is built entirely on providing skills, opportunities and services that enable Agencies to deliver customer success at scale. It's the only 100% wholesale HubSpot Platinum Agency Partner.

Hosts

David McMahon - Inbound Consultant & Trainer

David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing. Which gives amazing results for both online and offline businesses.

David is a certified Google and HubSpot Partner providing Google Analytics, Google AdWords, and Inbound marketing services in Gold Coast and Brisbane.

Peter Preston - Inbound Marketing & Sales

Peter is a Hubspot Certified Inbound Marketing and Sales Consultant focused on helping ambitious businesses get more leads and close more sales. He works with Small and Medium-Sized Businesses to build marketing systems that endear them to their customers, instead of interrupting them. 

Peter has worked with single operators on small marketing budgets to clients with annual revenues over $11 million and his aim is always big return on marketing investment.

 

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Topics: Podcasts