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Don't Outsource Bottom of the Funnel in Your Inbound Marketing

[fa icon="calendar'] 13-Mar-2018 16:35:00 / by Peter Preston posted in Podcasts

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How do you decide which content to let someone else write? 

This week, David and Peter are joined by Pete Nicholls of Hubdo, a Hubspot Platinum partner that wholesales inbound marketing services to agencies.

Pete has been around technology, marketing and sales for most of his career. He noticed that marketing was becoming more and more technology driven and saw the potential in this thing we now call "inbound."

The conversation focuses on content marketing and how to think about planning your content creation. It's important to know how your customers buy so you can write great content for them as they take each step towards a purchase.

What stands out from this chat is that it's just as important to decide who should write the content as it is to decide what you're going to write.

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Social Media and Paid Advertising In 2018

[fa icon="calendar'] 30-Nov-2017 11:30:17 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had David O’Connor from HubSpot present on 6 tips to help you use paid social media for better results in 2018. With a great group of people, drinks and pizzas the meetup kick-off with David presenting his 6 tips for 2018.

The Social Media Stats Don’t Lie

  • The Average CTR for Facebook Ads Is 0.9% But 93% Of Marketers Use Facebook Ads
  • Organic Reach For Branded Facebook Pages Is Now Less Than 2%
  • The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display ads. (WordStream, 2016)
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What is the Right Content Strategy for Your Organisation?

[fa icon="calendar'] 15-Nov-2017 11:40:00 / by Peter Preston posted in Podcasts

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Do you have the right content to grow your business?

This episode of the Brisbane HUG Lunch Hour is all about content and how you can use it to grow your business and create wonderful experiences for your customers.

Odds are good that you have more content than you think, but even if you're starting from scratch, today's guest, Sally Bagshaw of Content Strategy Australia, has some tips on where to start and who to ask for help.

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How to Manage Social Media in 10 Minutes a Day (Even if you're super busy)

[fa icon="calendar'] 03-Nov-2017 10:08:16 / by Peter Preston posted in Inbound Marketing

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Use your time more wisely! Start smart social monitoring immediately.

This free ebook will teach you to optimize your social media monitoring

Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour (Source: HubSpot).

Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start?

In this ebook, How to Monitor Social Media in 10 Minutes a Day, we'll answer these questions and teach you how to streamline your social media monitoring process. Work smarter, not harder, and save more time. It's so easy to start. You could begin today!

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Grow Your Email List With eCommerce Giveaways

[fa icon="calendar'] 18-Oct-2017 08:55:58 / by Peter Preston posted in Podcasts

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It's time to get ready for shopping season again. Learn how to grow your email list using ecommerce giveaways Hubspot's step-by-step projects.

Even if your business isn't 100% ecommerce you can still use this lesson to grow your list. It's a simple formula of providing big value to your audience with well thought out systems running in the background to boost your marketing impact.

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Inbound and Wordpress: Where to learn more in your neighbourhood

[fa icon="calendar'] 04-Oct-2017 09:00:00 / by Peter Preston posted in Podcasts

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Are you running inbound campaigns using a Wordpress website?

You're not alone and with roughly 28% of the world's website running on Wordpress you're in good company. In this HUG Lunch Hour we welcome Paul Luxford of Gold Coast Business Websites to share how Wordpress and Wordpress Meetups can help you grow your business the inbound way.

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How To Create Content Offers (PLUS: New Facebook Lead Ads tool)

[fa icon="calendar'] 20-Sep-2017 12:40:00 / by Peter Preston posted in Podcasts

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As content marketing grows and grows, it's becoming super important to create and offer the things people actually want and need to consume. Ad blockers, ad blindness, over saturation of your favourite platforms... it's hard to get your ads in front of people in a meaningful way.

Content can help you stand apart and deliver helpful experiences to your ideal customers.

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Missing Secrets of Using Linkedin With CRM For Improved Sales

[fa icon="calendar'] 08-Sep-2017 09:25:16 / by David McMahon posted in Events and Meetup

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Bacon and eggs. Great combination. Ham and pineapple. Great combination. Rainy day and a movie. That too. Today, a new duo joins the fray: LinkedIn and CRM Tools.

LinkedIn is a powerful tool that helps marketers to target, understand, and engage with leads and prospects. From company news to lead search and InMail, It’s a goldmine of useful tools for a sales rep.

But if it lives separately from your CRM, its powers remain in a silo. For every record you pull up in your CRM, you have to open a tab (or two) to track down that lead or account in LinkedIn. And, as we all know, tabs are the death of productivity.

With today’s change, the best features of LinkedIn (Sales Navigator) live directly inside of contact and company records in many CRM, including HubSpot CRM. No new tabs, no hassle, no time wasted.

At this Brisbane HUG we looked how to use the functionality you know and love from LinkedIn, nestled right into your CRM tools to track down related leads, mutual connections, common interests, and more.

Click Play to watch the recording of the meetup

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How To Smash Creative Block The Inbound Way

[fa icon="calendar'] 23-Aug-2017 11:45:00 / by Peter Preston posted in Podcasts

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Have you ever sat down to right a blog post only to find that you have no idea what to write?

The good news is you're not alone. And the better news is there are ways of smashing through creative block.

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How To Get Started On Facebook Live

[fa icon="calendar'] 19-Aug-2017 08:05:00 / by Peter Preston posted in Podcasts

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If you're passionate about social media marketing, it's time to embrace video. With more than 8 billion video views on an average day, Facebook is leading the charge to put more and more video in front of its users.

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