One of the surprising things with the HubSpot marketing platform is that its constantly changing. Being a platform that is in the cloud, the advantage is, we only have one version of HubSpot. The downside to it is, being that there's only one version, we are constantly confronted with new changes.
Let me first explain what cloud based platform means. In the past of software development, you would buy the program outright and you would have it on your computer and your staff would be trained to use it. Because you bought it outright, it didn't necessarily mean that you would get new updates.
So, a company could spend a couple of years using the same software over and over and the staff would all know how to use it and the need for ongoing training was zero. That's the downside to owning the software outright, you didn't get the new features. You're not staying ahead of the game. As we enter the world of technology disruption, this is a danger for any business who continues to stay where they own the software outright.
As most popular software programs are moving to a subscriber based model, for example, MYOB. This is one of the larger accounting software programs used by many Australian companies and are going through the path of migrating people from desktop into the cloud. It brings us back to the ugly truth that HubSpot, being a cloud-based marketing platform, is constantly changing. There is then a need for continuing training by everyone within your organisation.