How do you decide which content to let someone else write?
This week, David and Peter are joined by Pete Nicholls of Hubdo, a Hubspot Platinum partner that wholesales inbound marketing services to agencies.
Pete has been around technology, marketing and sales for most of his career. He noticed that marketing was becoming more and more technology driven and saw the potential in this thing we now call "inbound."
The conversation focuses on content marketing and how to think about planning your content creation. It's important to know how your customers buy so you can write great content for them as they take each step towards a purchase.
What stands out from this chat is that it's just as important to decide who should write the content as it is to decide what you're going to write.