If you're passionate about social media marketing, it's time to embrace video. With more than 8 billion video views on an average day, Facebook is leading the charge to put more and more video in front of its users.
Why Marketers Must Prepare for the Rise of Artificial Intelligence
When you arrive at the office at 8 a.m., there’s a lot that stands between you and the work you need get done that day. Check email. Get coffee. Check email. Pull up yesterday’s web analytics reports, Check in on lead count.
Some days, it’s easy to feel like you don’t actually spend that much time marketing. Very soon, all of these questions and tasks will be answered by robots. Well, not robots, exactly ... but artificial intelligence.
At the recently Brisbane HUG meetup with our panel experts, we explored the impact of Artificial Intelligence to unlock how it is affecting marketing and sale growth now and into the future.
Watch the AI Presentation here
Can offline activities increase SEO traffic?
With this in mind, it’s got me thinking about how SEO can really benefit from such offline campaigns as TV, newspapers, and display signs.
At our recently Brisbane HUG meetup, we had Elissa Hudson, Content & Campaigns Marketing Manager from HubSpot sharing her insights on how a company who focuses on building brand can enhance their SEO.
Subjects touched on in the video include:
- How everything you do as a business affects SEO. EVERYTHING.
- The point above expanded upon in entertaining slides.
When setting up a paid Facebook ad to sell products online there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.
With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to sell products online in Brisbane and overseas. Trouble is, with both an investment of time and money on the line, there's not much room for oversight.
One of the surprising things with the HubSpot marketing platform is that its constantly changing. Being a platform that is in the cloud, the advantage is, we only have one version of HubSpot. The downside to it is, being that there's only one version, we are constantly confronted with new changes.
Let me first explain what cloud based platform means. In the past of software development, you would buy the program outright and you would have it on your computer and your staff would be trained to use it. Because you bought it outright, it didn't necessarily mean that you would get new updates.
So, a company could spend a couple of years using the same software over and over and the staff would all know how to use it and the need for ongoing training was zero. That's the downside to owning the software outright, you didn't get the new features. You're not staying ahead of the game. As we enter the world of technology disruption, this is a danger for any business who continues to stay where they own the software outright.
As most popular software programs are moving to a subscriber based model, for example, MYOB. This is one of the larger accounting software programs used by many Australian companies and are going through the path of migrating people from desktop into the cloud. It brings us back to the ugly truth that HubSpot, being a cloud-based marketing platform, is constantly changing. There is then a need for continuing training by everyone within your organisation.
Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. Your success depends on creating a simple and sensible strategy that fits your resources and goals.
Steps you can take to focus your energy:
- Define your target audience
- Start blogging
- Create educational content (Using Ebooks)
- Focus on a few key social channels
- Develop a monthly posting frequency
- Measure your resultsNet new fans and followers
- # of interactions
- Visits to your site from social / convert into leads
- Adjust your tactics
Whether you have a single store front or a nationally Brisbane based office, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.
Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.
More than 60 people crowded the Pineapple Hotel in Kangaroo Point to listen to two remarkable speakers reveal the secrets of SEO in 2016.
Wow what a night?
With just over 50 people attend it was great night for learning about SEO and how content marketing has changed in 2016. I have included the speaker presentations for everyone below.
The guest speakers Presentations:
Presentation: Why Content Marketing Is The New SEO
With 15 years of brand content marketing and strategy, and as former Editor-in-Chief at Flight Centre, He has strong travel industry knowledge and understanding having worked for both airlines and travel agencies. Over the years he has managed the content team made up of 21 journalists and copywriters to drive traffic to the website, while also increasing brand awareness and SEO reach.
You can download Jason's presentation here
I was so excited to participate at my first Brisbane HUG Group quarterly MeetUp with the topic "Inbound Marketing", as somebody that just started its journey in this field I find really inspiring being able to meet more like minded people and specially those ones working in the industry and with a lot of expereince in the field. So much to learn from them!