Have you ever sat down to right a blog post only to find that you have no idea what to write?
The good news is you're not alone. And the better news is there are ways of smashing through creative block.
This week's Brisbane HUG Lunch Hour guest is Hubspot's very own Dave O'Connor, who shares how he and the team at Hubspot approach content creation. From brainstorming to getting everyone involved, there are some great tips in the video this week.
But first, here are this week's marketing events around Brisbane.
What's on around Brisbane?
Each episode of the HUG Lunch Hour will include a few marketing related events happening in or around Brisbane. Here's what's happening now:
- The Story of Brisbane ($30)
Every Wednesday @ 10AM - Brisbane Powerhouse
Learn the fascinating history of Brisbane as captured in the words of its great writers. If you're a Brisbane-local business, this event will help you tell better stories about your city and help you connect with your neighbours.
- Startup Grind w/ Justin Dry, Founder of VinoMofo ($22 until Aug 31; $30 regular)
Wed, Sept 14, 2017 @ 5PM - QUT Gardens Point Campus Brisbane
Justin Dry is an Entrepreneur, Investor and Co-Founder + Joint CEO of Vinomofo, one of Australia’s fastest-growing companies. This is good for you if you're looking to scale your business. Learn from someone who's done it and network with likeminded entrepreneurs in a fireside chat format.
- Digital Marketing Mastermind ($495)
Tues, Aug 29, 2017 @ 8:45AM - OTM Suite Level 2, 199 George Street Brisbane
This full day mastermind will help inject some fresh thinking into your digital marketing activities. Come together with a small number of peers to problem solve and define solutions.
- The Capital Connects: Redefining Consumer Behaviour with Matt Wallaert ($59)
Fri, Aug 25, 2017 @ 8-11AM - The Capital Level 2 155 Queen Street Brisbane
By understanding what causes customers to alter their behaviour we can steer this change, design products that are easy to use and craft marketing messages that resonate.
The morning will feature international consumer behaviour expert Matt Wallaert; George Lucas, from micro-investing app Acorns; a fireside chat with Brisbane’s Chief Digital Officer, Cat Matson; and an expert panel of consumer behaviour specialists.
What's new with Hubspot?
Hubspot Social supports video publishing to Facebook. That means you can upload video to Facebook through the Hubspot Social tool, which is a big win for heavy social users. Video works and this helps make it easier to get your videos out there.
Watch the HUG Lunch Hour here
Hubspot's own Dave O'Connor shares how he and the team at Hubspot tackle creative block and what to do when you need to come up with content ideas.
Watch it here...
Resources from the call
- BuzzSumo - track what content is popular and trending to get ideas for your website
- Hubspot Blog Topic Generator - let Hubspot think of some topics for your
- Answer The Public - "Consumer Insight for PR in the Age of Google"
Dave O'Connor - Hubpot Growth Specialist
Dave, a Growth Specialist, is one of the original members of Hubspot's Sydney office. He's currently working with an amazing team at Hubspot as they expand Inbound Marketing and HubSpot throughout APAC with a mission to help companies go Inbound!
David McMahon - Inbound Consultant & Trainer
David is a marketing and lead generation specialist who specialises in consulting and training business owners to get more customers using inbound marketing. Which gives amazing results for both online and offline businesses.
David is a certified Google and HubSpot Partner providing Google Analytics, Google AdWords, and Inbound marketing services in Gold Coast and Brisbane.
Peter Preston - Inbound Marketing & Sales
Peter is a Duct Tape Marketing and Hubspot Certified Inbound Marketing and Sales Consultant focused on helping ambitious businesses get more leads and close more sales. He works with Small and Medium-Sized Businesses to build marketing systems that endear them to their customers, instead of interrupting them.
Peter has worked with single operators on small marketing budgets to clients with annual revenues over $11 million and his aim is always big return on marketing investment.