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Social Media and Paid Advertising In 2018

[fa icon="calendar'] 30-Nov-2017 11:30:17 / by David McMahon


The recap from the recent Brisbane HUG meetup. We had David O’Connor from HubSpot present on 6 tips to help you use paid social media for better results in 2018. With a great group of people, drinks and pizzas the meetup kick-off with David presenting his 6 tips for 2018.


The Social Media Stats Don’t Lie

  • The Average CTR for Facebook Ads Is 0.9% But 93% Of Marketers Use Facebook Ads
  • Organic Reach For Branded Facebook Pages Is Now Less Than 2%
  • The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display ads. (WordStream, 2016)
  • When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%). (Social Media Examiner, 2015)
  • Adblocking has cost publishers nearly $22 billion in 2015 alone
  • 419 million people worldwide have installed an ad blocker on their smartphone.




The highlight of Presentation

Before Spending Advertising Dollars

  • Understanding The New Age Of PR
  • Create Your New Age PR List & Distribution Strategy
  • Create Shareable and Linkable Assets
  • Measure & Analyse
  • Have A Call To Action & Conversion Point
  • Leverage New Social Tools Early To Increase Organic Reach & Publish At The Optimum Time


Now You’re Ready For Paid


Tip #1: Your Offer Will Make or Break Your Campaign

Tip #2: Track Sales, Not Vanity Metrics.

Tip #3: Assume Nothing, Test Everything

Tip #4: No Spaghetti At The Wall Approach. Make Your Ads Perfectly Optimised

Tip #5: Choose Your Channel Wisely Based On Persona Research, Engagement & Previous Success


Full Presentation Slide Deck




Photos of Meetup @ The Pineapple Hotel










Topics: Events and Meetup

David McMahon

Written by David McMahon

Brisbane HUG Leader My passion is innovation, technology and all things marketing. I enjoy life, meeting new people and having fun.