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Brisbane HUG | 20 Magical Lists For Email Marketing To Increase Sales

[fa icon="calendar'] 24-Oct-2018 15:11:50 / by David McMahon posted in Events and Meetup

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At last Brisbane HUG, we shared with everyone improving your list segmentation to have an immediate and impactful way to improve your email program and increase sales. With that in mind, at the David McMahon explored the 20 magical lists that every marketer should have as the foundation of a successful email segmentation strategy.

You can access all the slides and information below.

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Brisbane HUG | INBOUND 2018 Recap

[fa icon="calendar'] 26-Sep-2018 12:43:51 / by David McMahon posted in Events and Meetup

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At last Brisbane HUG, we shared with everyone all the Inbound tends for 2018 and HubSpot's new features. Highlighting the product announcements made at INBOUND 2018 and what they mean for your marketing and sales strategies.

You can access all the slides and information below.

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The Ultimate Guide to Public Relations in 2018

[fa icon="calendar'] 20-Jul-2018 08:23:34 / by Peter Preston posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup.

The recap from the recent Brisbane HUG meetup. We had Annette Densham from PublicityGenie.com, Nadine McGrath from NadineMcGrath.com.au, and Carolyn Grant from 6peas.com.au join us to talk all things PR for small businesses in Queensland. 

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The New SEO: How to Use Pillar Pages To Dominate Search Results

[fa icon="calendar'] 24-May-2018 13:30:43 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had Peter Preston from LocalTag present on using new SEO method of pillar pages to dominate search results. With a great Q&A panel discussion, many tips and resources share to help get better SEO ranking and more website tafffic.

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How To Use Video Marketing For Increased Personalisation

[fa icon="calendar'] 14-Mar-2018 14:00:11 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had Michael Tucker from Tucker Production present on automating Facebook Live Video Marketing for Increasing Interactions. With a great group of people asking questions, many tips and resources share to help get video production faster. 

 
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Social Media and Paid Advertising In 2018

[fa icon="calendar'] 30-Nov-2017 11:30:17 / by David McMahon posted in Events and Meetup

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The recap from the recent Brisbane HUG meetup. We had David O’Connor from HubSpot present on 6 tips to help you use paid social media for better results in 2018. With a great group of people, drinks and pizzas the meetup kick-off with David presenting his 6 tips for 2018.

The Social Media Stats Don’t Lie

  • The Average CTR for Facebook Ads Is 0.9% But 93% Of Marketers Use Facebook Ads
  • Organic Reach For Branded Facebook Pages Is Now Less Than 2%
  • The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display ads. (WordStream, 2016)
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Missing Secrets of Using Linkedin With CRM For Improved Sales

[fa icon="calendar'] 08-Sep-2017 09:25:16 / by David McMahon posted in Events and Meetup

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Bacon and eggs. Great combination. Ham and pineapple. Great combination. Rainy day and a movie. That too. Today, a new duo joins the fray: LinkedIn and CRM Tools.

LinkedIn is a powerful tool that helps marketers to target, understand, and engage with leads and prospects. From company news to lead search and InMail, It’s a goldmine of useful tools for a sales rep.

But if it lives separately from your CRM, its powers remain in a silo. For every record you pull up in your CRM, you have to open a tab (or two) to track down that lead or account in LinkedIn. And, as we all know, tabs are the death of productivity.

With today’s change, the best features of LinkedIn (Sales Navigator) live directly inside of contact and company records in many CRM, including HubSpot CRM. No new tabs, no hassle, no time wasted.

At this Brisbane HUG we looked how to use the functionality you know and love from LinkedIn, nestled right into your CRM tools to track down related leads, mutual connections, common interests, and more.

Click Play to watch the recording of the meetup

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Artificial intelligence for Better Marketing and Sales Growth

[fa icon="calendar'] 26-Jul-2017 08:36:30 / by David McMahon posted in Events and Meetup

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Why Marketers Must Prepare for the Rise of Artificial Intelligence

When you arrive at the office at 8 a.m., there’s a lot that stands between you and the work you need get done that day. Check email. Get coffee. Check email. Pull up yesterday’s web analytics reports, Check in on lead count. 

Some days, it’s easy to feel like you don’t actually spend that much time marketing. Very soon, all of these questions and tasks will be answered by robots. Well, not robots, exactly ... but artificial intelligence.

At the recently Brisbane HUG meetup with our panel experts, we explored the impact of Artificial Intelligence to unlock how it is affecting marketing and sale growth now and into the future.

 Watch the AI Presentation here 

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How a brand will beat (and help) SEO every day of the week

[fa icon="calendar'] 15-Jun-2017 10:05:05 / by David McMahon posted in Events and Meetup

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Can offline activities increase SEO traffic?

With this in mind, it’s got me thinking about how SEO can really benefit from such offline campaigns as TV, newspapers, and display signs.

At our recently Brisbane HUG meetup, we had Elissa Hudson, Content & Campaigns Marketing Manager from HubSpot sharing her insights on how a company who focuses on building brand can enhance their SEO.

 Subjects touched on in the video include:

  • How everything you do as a business affects SEO. EVERYTHING.
  • The point above expanded upon in entertaining slides.
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Brisbane HUG MeetUp - Introduction to Inbound Marketing

[fa icon="calendar'] 15-Aug-2016 10:36:57 / by Samia Salamanca posted in Events and Meetup

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I was so excited to participate at my first Brisbane HUG Group quarterly MeetUp with the topic "Inbound Marketing", as somebody that just started its journey in this field I find really inspiring being able to meet more like minded people and specially those ones working in the industry and with a lot of expereince in the field. So much to learn from them!

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