The recap from the recent Brisbane HUG meetup. We had Michael Tucker from Tucker Production present on automating Facebook Live Video Marketing for Increasing Interactions. With a great group of people asking questions, many tips and resources share to help get video production faster.
The recap from the recent Brisbane HUG meetup. We had David O’Connor from HubSpot present on 6 tips to help you use paid social media for better results in 2018. With a great group of people, drinks and pizzas the meetup kick-off with David presenting his 6 tips for 2018.
The Social Media Stats Don’t Lie
- The Average CTR for Facebook Ads Is 0.9% But 93% Of Marketers Use Facebook Ads
- Organic Reach For Branded Facebook Pages Is Now Less Than 2%
- The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display ads. (WordStream, 2016)
Bacon and eggs. Great combination. Ham and pineapple. Great combination. Rainy day and a movie. That too. Today, a new duo joins the fray: LinkedIn and CRM Tools.
LinkedIn is a powerful tool that helps marketers to target, understand, and engage with leads and prospects. From company news to lead search and InMail, It’s a goldmine of useful tools for a sales rep.
But if it lives separately from your CRM, its powers remain in a silo. For every record you pull up in your CRM, you have to open a tab (or two) to track down that lead or account in LinkedIn. And, as we all know, tabs are the death of productivity.
With today’s change, the best features of LinkedIn (Sales Navigator) live directly inside of contact and company records in many CRM, including HubSpot CRM. No new tabs, no hassle, no time wasted.
At this Brisbane HUG we looked how to use the functionality you know and love from LinkedIn, nestled right into your CRM tools to track down related leads, mutual connections, common interests, and more.
Click Play to watch the recording of the meetup
Why Marketers Must Prepare for the Rise of Artificial Intelligence
When you arrive at the office at 8 a.m., there’s a lot that stands between you and the work you need get done that day. Check email. Get coffee. Check email. Pull up yesterday’s web analytics reports, Check in on lead count.
Some days, it’s easy to feel like you don’t actually spend that much time marketing. Very soon, all of these questions and tasks will be answered by robots. Well, not robots, exactly ... but artificial intelligence.
At the recently Brisbane HUG meetup with our panel experts, we explored the impact of Artificial Intelligence to unlock how it is affecting marketing and sale growth now and into the future.
Watch the AI Presentation here
Can offline activities increase SEO traffic?
With this in mind, it’s got me thinking about how SEO can really benefit from such offline campaigns as TV, newspapers, and display signs.
At our recently Brisbane HUG meetup, we had Elissa Hudson, Content & Campaigns Marketing Manager from HubSpot sharing her insights on how a company who focuses on building brand can enhance their SEO.
Subjects touched on in the video include:
- How everything you do as a business affects SEO. EVERYTHING.
- The point above expanded upon in entertaining slides.
I was so excited to participate at my first Brisbane HUG Group quarterly MeetUp with the topic "Inbound Marketing", as somebody that just started its journey in this field I find really inspiring being able to meet more like minded people and specially those ones working in the industry and with a lot of expereince in the field. So much to learn from them!
Wed 29 June 2016 Start 12:1pm5 finish 4:00pm
Block out a 1/2 day to work on your inbound marketing to promote your content and website to improve lead generation rates by attracting better quality prospects.
Collaborate and get expert advice from successful marketers and network with other local professionals.
So bring your laptop (free WIFI available) and work in small teams to develop your lead generation campaigns in a productive and relaxed working environment.
Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017.
You know that panicked feeling you get when your mobile device isn't immediately nearby?
Yeah, this meetup isn't going to help that at all. It will, however, give you a handful of useful marketing ideas to further extend your marketing by using mobile apps for your business.
So ... let's get started
Just letting you know we have create a group on Meetup.com called the "Inbound Marketing Brisbane" to make easy to run extra events and allow you (our members) to meet each other. You can join the new group by clicking here.