Public relations isn't what it used to be, but that doesn't mean that you should ignore it.
Nadine McGrath, a veteran journalist and PR professional, joins us to discuss how PR, press releases and relationships still play an important role in building your business.
With so much content being produced each and every day, its become even more important to think about your business's brand and message.
It wasn't long ago that press releases, pushed out through as many channels as possible, were part of the a "good" search engine optimisation strategy.
The shotgun days are over for press releases.
Listen in as Nadine shares her tips for getting your message out by being thoughtful and helpful.